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We caught up with DN Sales Director, Peter Wormleighton, ahead of his official retirement...

Updated: Jul 1, 2021


Today, Wednesday 30th June 2021, marks the retirement of DN Sales Director, Peter Wormleighton. We caught up with Peter to discuss his long career at Dugdale Nutrition.


How did you get into a job in the agricultural sector?

Growing up I lived in rural Barton and spent a lot of time at my Grandparents smallholding, so farming was always part of my life from a young age and an area I wanted to pursue for a career.


Peter, you’ve actually worked at DN twice haven’t you?

Yes, initially after graduating from Myerscough College in 1979, I joined DN as a trainee sales representative, going on to cover the Cumbria area for 3 years.


I then re-joined the company 17 years ago, as Sales Specialist to take over the Lancashire area from Matthew Dugdale.


Let’s talk about highs and lows. What would you consider to be the highest point of your career?

I would definitely consider my appointment as Sales Director in 2017 the pinnacle of my career. It's something I am immensely proud of.


What about the lowest point?

The lowest point would be around 23 years ago when I was around 41 or 42. I suffered with my mental health and took 8 weeks off for depression.


Within agriculture itself, low points would be the quotas in 1984; along with BSE and Foot & Mouth outbreaks.


What advice would you give a Sales Specialist who is just starting out in their career?

Work hard and don’t get complacent! This will help you establish yourself and your area and then enable you to work smart. Ensure you are always well organised and plan your days.


What do you consider to be your biggest achievement through your career?

I would consider developing a trading area in the Isle of Man to be up there with my biggest achievements, along with 10,000 tonnes of annual tonneage.


Who would you consider to be your biggest influences throughout your career?

Paul Bathurst from Box Clever Consultants. He has given me and my team invaluable Management, Leadership, Sales and Customer Service training and advice over the years.


Bill Hardman would be another. He has been a colleague of mine for many years, here at Dugdale Nutrition and also twice at Preston Farmers. He has always encouraged me and recommended me for positions.


Finally, I would like to thank Matthew Dugdale for giving me the opportunities here at DN.