The Dugdale family launched the WuffitMix range in 1965. Managed by the late Mr. Billy Dugdale, WuffitMix led the field with innovative products, providing premium nutrition for all types of dogs. In 1987, WuffitMix made the news with an innovative trade stand at Crufts - featuring 'Duggie,' an animated cartoon dog that appeared on a television screen and captivated audiences by holding two-way conversations with them whilst talking about WuffitMix dog food. Trade enquiries followed from all over the country and the demand for WuffitMix products from pet shops, kennels and breeders dramatically increased.

During the 1990's, WuffitMix joined forces with the NCDL (National Canine Defence League), now known as the Dog's Trust, organising the Westminster Dog of the Year competitions. The judges (who included Roger Dugdale & NCDL Chief Executive Clarissa Baldwin) focused on a dog's loyalty, unique talents or any special relationships the dog may have had with its owner.

In 2008, we began selling the WuffitMix range online, delivering to households nationwide. Determined to retain the family values within the company, WuffitMix has been redeveloped and continues to offer an affordable, quality and nutritious range of dog food. This, combined with a personal, helpful and informative service for customers was the main aim in the reinvention of the WuffitMix brand.

For further information, or to order online for nationwide delivery, please visit the WuffitMix website by clicking here. We are proud to ship WuffitMix internationally - if you live outside of the UK, please contact Hannah on 01200 420222 for carriage charges and order lead times.

Lick N Mix

WuffitMix Dog Treats & Training Aids; a wide variety of soft treats, chews, biscuits and dental sticks.

Active Plus range

A range of wheat gluten and grain free products for working and sporting dogs.

Working Range

A range of VAT Free, nutritionally complete working dog products.

Supreme Pet Range

A range of high quality, nutritionally complete diets for pet dogs of all breeds.

life stage products

A range of high quality, nutritionally complete diets for puppies, adults and senior dogs.

Healthcare & Bedding

We sell a wide range of award winning pet shampoo, bedding and healthcare products.